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Marketers Tune In to the Tween Set
MARKETERS TUNE IN TO THE TWEEN SET
By Paul Farhi and Jennifer Frey
Tuesday, May 23, 2006; Page A01
http://www.washingtonpost.com/wp-dyn/content/article/2006/05/22/AR2006052201903.html
1. VOCABULARY. FIND THE DEFINITIONS FOR THE FOLLOWING
VOCABULARY WORDS AND WRITE THEM NEXT TO THE WORDS.
phenomenon
tween
niche
demographic
opulence
conglomerates
cross-promotional value (define from the context of the article)
unanimously
bafoonish
aspirational
qualms
synergy
stalwart
2. SUMMARIZE THIS ARTICLE IN YOUR OWN WORDS.
3. WHAT IS YOUR OPINION? DO YOU AGREE OR DISAGREE WITH AUTHOR’S
VIEWPOINT?
4. LIST A MINIMUM OF ONE OTHER ARTICLE THAT EACH OF THE
AUTHORS HAS WRITTEN.
5. SEARCH FOR THE AUTHORS ON THE INTERNET USING YOUR FAVORITE SEARCH
ENGINE OR TOOLS TO DISCOVER ANY ADDITIONAL INFORMATION ABOUT THEIR EDUCATION
OR BACKGROUND.
• WHAT “TOOLS” DID YOU USE
• WHAT DID YOU DISCOVER ABOUT THE AUTHORS?
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